Enroll in Brand Registry

Enroll your brand in Amazon Brand Registry so you can protect your brand, unlock enhanced marketing tools (A+ Content, Stores, Ads), and monitor for counterfeit or hijacked listings.

Prerequisites

• An active Amazon Seller Account.
• A registered trademark (™ or ®) in one of Amazon’s accepted countries (e.g., USPTO for the U.S.).
• The trademark must be in active status — pending applications are not accepted.
• Access to your brand’s official website and email address (e.g., [email protected]).

Procedure

1. Confirm Trademark Eligibility
2. Gather Required Documents
3. Apply for Brand Registry
4. Verify the Application
5. Wait for Approval

Members only

Get the full step-by-step procedure

• 5 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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Related SOPs

• Add Authorized Users or Agencies
• Report IP Infringement or Hijackers
• Join the Transparency Program
• IP Complaint Prevention SOP
• Brand Voice Consistency SOP