Monitor Unauthorized Sellers

Regularly check for and document unauthorized or counterfeit sellers on your listings — ensuring your brand stays protected and the Buy Box remains under your control.

Prerequisites

• Active Brand Registry enrollment.
• Access to Amazon Seller Central and your product listings.
• Optional tools:
  • Helium 10 Alerts or AMZAlert (automated monitoring).
  • Shared Unauthorized Seller Tracker Sheet for manual logging.

Procedure

1. Check for Unauthorized Sellers Manually
2. Verify Seller Identity
3. Gather Evidence
4. Report Unauthorized Sellers
5. Monitor Buy Box Ownership

Members only

Get the full step-by-step procedure

• 5 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 2 copy-paste message templates
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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Related SOPs

• Report IP Infringement or Hijackers
• Enroll in Brand Registry
• Hijacker Monitoring SOP
• IP Complaint Prevention SOP
• Join the Transparency Program