Join the Transparency Program

Enroll your brand in Amazon’s Transparency Program, which uses unique scannable codes to verify authentic products, prevent counterfeit sellers, and protect your brand’s listings.

Prerequisites

• Active Brand Registry enrollment.
• Trademarked brand name on file with Amazon.
• You must be the brand owner or authorized representative.
• Access to product packaging (so codes can be printed or applied).
• Optional: a label printer or packaging vendor who can apply Transparency codes.

Procedure

1. Understand What Transparency Does
2. Apply for the Transparency Program
3. Set Up Product-Level Enrollment
4. Order Transparency Codes
5. Ship Inventory to Amazon
6. Monitor Your Protected Listings

Members only

Get the full step-by-step procedure

• 6 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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Related SOPs

• Enroll in Brand Registry
• Report IP Infringement or Hijackers
• Hijacker Monitoring SOP
• IP Complaint Prevention SOP
• File & Asset Backup SOP