Skip to main content

Create A+ Content

Create and publish A+ (Enhanced Brand) Content in Amazon Seller Central that visually improves your product detail page, increases conversions, and maintains compliance with Amazon’s content guidelines.

Prerequisites​

  • The brand must be enrolled in Amazon Brand Registry.
  • Access to Seller Central → A+ Content Manager.
  • Prepared assets including:
    • Product and lifestyle images (970x600px or larger).
    • Short, benefit-focused text (2–4 sentences per module).
    • Brand story or logo image (600x180px recommended).
  • Confirm the product’s ASIN is active and correctly listed under your brand.

Procedure​

  1. Access A+ Content Manager
  2. Select an A+ Template
  3. Add Text & Images
  4. Add ASINs and Submit

Members only

Get the full step-by-step procedure

  • 4 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
Get access to all SOPsAlready a member? Open this SOP

Not ready to subscribe?