Merge Duplicate Listings

Merge two or more duplicate product listings (same item, different ASINs) into one clean listing so customers see only one version of the product, and reviews and ranking are consolidated under the correct ASIN.

Prerequisites

• Access to Amazon Seller Central with permission to manage listings.
• Both or all ASINs/SKUs that are duplicates.
• Confirm that the products are identical — same brand, packaging, size, and ingredients. (Do not merge if there are any differences — Amazon may flag it as misuse.)
• Preferably, you are Brand Registered or the brand owner of the product.

Procedure

1. Identify Duplicates
2. Choose the Primary Listing
3. Request a Merge from Seller Support

Members only

Get the full step-by-step procedure

• 3 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

Get access to all SOPsAlready a member? Open this SOP

Not ready to subscribe?

Related SOPs

• Edit an Existing Listing
• Create a New Product Listing
• Handle a Listing Suppression
• Fix Listing Changes Not Showing