New Product Launch SOP

Guide your team through a successful Amazon product launch, covering keyword research, listing creation, PPC setup, and compliant ways to build reviews and momentum.

Prerequisites

• Product listing completed (title, bullets, images, A+ content).
• Access to Seller Central, Advertising Console, and keyword research tools.
• Access to Launch Tracker Sheet or launch calendar.
• FBA inventory checked in and active.

Procedure

1. Conduct Keyword Research
2. Optimize Your Listing
3. Ensure Inventory is Live and Buy Box Eligible
4. Set Up PPC Campaigns
5. Generate Initial Reviews (Compliant Methods Only)
6. Track Launch Metrics (Daily for 2 Weeks)
7. Adjust Based on Performance
8. Build Momentum Weeks 3–6

Members only

Get the full step-by-step procedure

• 8 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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• Create a New Product Listing
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• Monitor Product Reviews & Ratings
• Post-Promo Review SOP
• Product Suspension Prevention SOP