Post-Promo Review SOP

Review and document the results of major promotional events such as Prime Day, Black Friday, Cyber Monday, Q4, or any large seasonal sale — so your team can understand what worked, what didn’t, and plan next year’s promotions more effectively.

Prerequisites

• Access to Amazon Business Reports
• Access to Advertising Console and PPC reports
• Access to Promotion Dashboard (Coupons, Deals, Prime Discounts)
• Access to Inventory Reports (optional for stock-out review)
• Access to Post-Promo Tracker Sheet
• Knowledge of expected or target KPIs for major events

Procedure

1. Schedule the Review
2. Pull Sales Data for the Promo Window
3. Review Promotion Costs
4. Review Advertising Performance
5. Review Inventory Performance
6. Evaluate Overall Success vs. Goals
7. Document Lessons Learned
8. Save and Archive

Members only

Get the full step-by-step procedure

• 8 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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Related SOPs

• Promotion Performance SOP
• Deal Prep SOP
• Pricing Consistency SOP
• Weekly PPC Optimization SOP
• Quarterly Inventory Planning SOP
• Creative Refresh SOP