Create a Sponsored Display Campaign

Set up a Sponsored Display campaign that targets shoppers on and off Amazon — helping retarget people who viewed your products, reached your detail pages, or viewed competitor listings to increase conversions.

Prerequisites

• Access to Amazon Brand Registry (required for Sponsored Display).
• At least one active, in-stock product enrolled in Brand Registry.
• Clear campaign goal (e.g., retargeting, competitor targeting, or audience awareness).
• Basic understanding of CPC bidding and ad performance metrics.

Procedure

1. Go to Campaign Manager
2. Set Campaign Details
3. Choose Targeting Type
4. Select the Product(s)
5. Set Bidding and Optimization
6. Customize Creative (Optional but Recommended)
7. Review and Launch

Members only

Get the full step-by-step procedure

• 7 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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