Skip to main content

Create Coupons

Set up and manage Amazon Coupons that offer customers a dollar-off or percentage-off discount, helping increase visibility, click-through rates, and conversions while tracking performance and costs.

Prerequisites​

  • Access to Amazon Seller Central with permission to manage promotions.
  • Product must be FBA or FBM and have an active Buy Box.
  • Listing must have at least 3.5 stars (recommended) and be Buy Box eligible.
  • Budget available for coupon redemptions and fees ($0.60 per redemption).
  • Decide the coupon type: Dollar-off ($) or Percentage-off (%).

Procedure​

  1. Access the Coupon Dashboard
  2. Select Products for the Coupon
  3. Choose the Discount Type
  4. Set Budget & Targeting
  5. Set Start & End Dates
  6. Review & Submit

Members only

Get the full step-by-step procedure

  • 6 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
Get access to all SOPsAlready a member? Open this SOP

Not ready to subscribe?