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Create a Lightning Deal

Set up and run an Amazon Lightning Deal — a limited-time promotion that appears on the Today’s Deals page and increases visibility and sales for eligible products.

Prerequisites​

  • Access to Amazon Seller Central with advertising and promotions permissions.
  • Product must meet Lightning Deal eligibility requirements:
    • At least 3.5-star rating.
    • Active FBA inventory in good standing.
    • Sufficient stock to cover promotion demand (Amazon recommends at least 20–30 units).
    • Competitive pricing and recent sales history.
  • A clear discount strategy (usually 15–30% off regular price).
  • A budget for the Lightning Deal fee (typically $150–$300 depending on event).

Procedure​

  1. Access the Deals Dashboard
  2. Choose Deal Type & Marketplace
  3. Set Deal Price and Quantity
  4. Schedule the Deal
  5. Upload Images and Confirm Details

Members only

Get the full step-by-step procedure

  • 5 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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