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Create Buy X Get Y Promotions

Set up a Buy X Get Y promotion (for example, “Buy 2, Get 1 Free” or “Buy 3, Get 20% Off”) to encourage larger orders, increase average cart value, and move inventory efficiently.

Prerequisites​

  • Access to Amazon Seller Central with promotions permissions.
  • Product listings must be active and Buy Box eligible.
  • Clear understanding of your promotion goal (e.g., increase bundle sales or move slow stock).
  • Enough FBA or FBM inventory to handle expected demand.
  • Decide in advance:
    • What items qualify for the promotion (the “Buy” items).
    • What item is the reward (the “Get” item).
    • The promotion type: Percentage Off, Money Off, or Free Product.

Procedure​

  1. Access the Promotions Dashboard
  2. Choose the Promotion Type
  3. Add Eligible Products
  4. Set Discount and Conditions
  5. Schedule the Promotion
  6. Create or Skip Claim Code
  7. Review and Submit

Members only

Get the full step-by-step procedure

  • 7 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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