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Set Up a Prime Exclusive Discount

Create and manage Prime Exclusive Discounts, which offer a lower price only to Amazon Prime members, helping boost visibility, conversions, and Buy Box win rate during major sales events or year-round.

Prerequisites​

  • Access to Amazon Seller Central with pricing and promotions permissions.
  • Product must meet Amazon’s eligibility requirements:
    • Must be FBA (Fulfilled by Amazon).
    • Must have 3+ star rating (or no rating yet).
    • Must be Buy Box eligible.
    • Product must not be restricted, adult, or used.
  • Listing has active stock and is priced competitively.
  • A clear discount amount (at least 10% off the current price).

Procedure​

  1. Access the Prime Exclusive Discounts Page
  2. Choose Eligible Products
  3. Set Discount Details
  4. Schedule Your Discount
  5. Review and Submit

Members only

Get the full step-by-step procedure

  • 5 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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