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Set Sale Prices

Correctly set up sale prices (also known as strike-through pricing) that show the original price crossed out with a lower sale price — helping boost conversion and urgency while staying compliant with Amazon’s pricing rules.

Prerequisites​

  • Access to Amazon Seller Central with listing edit permissions.
  • Active listing with a current Buy Box offer.
  • Product must have a valid “Your Price” already set.
  • Know your regular price and desired sale price.
  • Understand that Amazon only shows the strike-through if it meets their internal criteria (they verify that the sale price is genuinely lower than your recent average price).

Procedure​

  1. Go to the Product Listing
  2. Set Your Sale Price
  3. Verify the Sale is Live
  4. End or Extend the Sale

Members only

Get the full step-by-step procedure

  • 4 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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