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Run a 7-Day Deal

Set up and run a 7-Day Deal on Amazon — a weeklong promotion that appears on the “Deals” page and helps boost visibility and sales at a discounted price over seven consecutive days.

Prerequisites​

  • Access to Amazon Seller Central with promotions permissions.
  • Product meets Amazon’s 7-Day Deal eligibility requirements:
    • 3.5+ star rating (recommended).
    • FBA inventory available and in stock.
    • Product has recent sales history and active Buy Box.
    • Discounted price must be lower than your lowest price in the last 30 days.
  • Sufficient inventory to last the entire 7-day period.
  • A budget for the 7-Day Deal fee (typically $150–$300, depending on event).

Procedure​

  1. Access the Deals Dashboard
  2. Select Deal Type and Marketplace
  3. Set Discount and Quantity
  4. Schedule the Deal
  5. Review Product Details and Images

Members only

Get the full step-by-step procedure

  • 5 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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