Check Ad Performance

Monitor and understand the performance of your Amazon ads (Sponsored Products, Brands, and Display) using key metrics — so you can identify what’s working, reduce wasted spend, and improve your advertising return on investment (ROI).

Prerequisites

• Access to Amazon Seller Central → Campaign Manager.
• Basic understanding of the main ad types: Sponsored Products, Sponsored Brands, and Sponsored Display.
• Familiarity with your ad goals (launch visibility, profitability, or ranking growth).
• Access to your Ad Performance Tracker Sheet (optional but recommended).

Procedure

1. Go to Campaign Manager
2. Review Key Metrics
3. Drill Down by Campaign
4. Analyze Performance
5. Make Adjustments
6. Report and Log

Members only

Get the full step-by-step procedure

• 6 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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