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Set Up a Sponsored Products Campaign

Create a Sponsored Products campaign that drives visibility and sales for specific products by targeting the right keywords, budgets, and bids in Amazon Ads Manager.

Prerequisites​

  • Access to Amazon Seller Central with advertising permissions.
  • An active Professional Seller account.
  • At least one product that is active, in stock, and Buy Box eligible.
  • Prepared list of target keywords and daily budget.
  • Clear campaign goal (e.g., product launch, ranking boost, or profitability).

Procedure​

  1. Access Amazon Advertising
  2. Choose Your Campaign Settings
  3. Choose Campaign Targeting Type
  4. Select the Product(s)
  5. Set Targeting Options
  6. Set Bidding Strategy
  7. Launch the Campaign

Members only

Get the full step-by-step procedure

  • 7 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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