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Update Storefront Content

Regularly update your Amazon Brand Store with new content, seasonal promotions, and refreshed imagery — keeping the storefront current, engaging, and aligned with product launches or marketing campaigns.

Prerequisites​

  • Access to Amazon Brand Registry and Stores → Manage Stores in Seller Central.
  • An already published Brand Store.
  • New product images, lifestyle photos, or updated copy ready to upload.
  • Clear plan for what needs updating (e.g., new hero banner, seasonal text, or new product collection).

Procedure​

  1. Access the Store Builder
  2. Review Current Store Content
  3. Update Visual Elements
  4. Add or Remove Pages as Needed
  5. Update Internal Links
  6. Preview and Submit for Publishing

Members only

Get the full step-by-step procedure

  • 6 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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