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Test New Creatives or Headlines

Set up and run A/B tests (split tests) for new ad creatives, images, or headlines using a small, controlled budget — so you can identify which versions drive the best click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

Prerequisites​

  • Access to Amazon Seller Central → Campaign Manager.
  • At least one active campaign (Sponsored Brands, Products, or Display).
  • Two or more creative variations to test (e.g., headline, image, layout).
  • A clear goal (e.g., increase CTR, lower ACOS, test new messaging).
  • A small testing budget (usually $10–$30/day per variation).

Procedure​

  1. Choose What You’re Testing
  2. Duplicate the Original Campaign
  3. Set Up Your Variation
  4. Set Your Budget and Duration
  5. Review Performance Data
  6. Scale the Winner

Members only

Get the full step-by-step procedure

  • 6 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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