Add Negative Keywords

Identify and add negative keywords to your Amazon ad campaigns — preventing ads from showing for irrelevant or low-converting searches, saving ad spend, and improving campaign efficiency.

Prerequisites

• Access to Amazon Seller Central → Campaign Manager.
• Active Sponsored Products or Sponsored Brands campaigns.
• At least 7–10 days of ad performance data.
• Basic understanding of keyword match types (Broad, Phrase, Exact).
• A list of wasted search terms or irrelevant traffic to exclude.

Procedure

1. Access Search Term Data
2. Identify Poor-Performing Search Terms
3. Decide Where to Add Negative Keywords
4. Add Negative Keywords
5. Monitor Results

Members only

Get the full step-by-step procedure

• 5 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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• Check Ad Performance
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