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Weekly PPC Optimization SOP

Review Amazon advertising performance once per week and make simple, consistent adjustments that improve ACOS/ROAS, increase conversions, reduce wasted spend, and help maintain profitable ad performance across all campaigns.

Prerequisites​

  • Access to Amazon Advertising Console
  • Access to Campaign Manager (Sponsored Products, Sponsored Brands, Sponsored Display)
  • Access to Search Term Reports
  • Access to your internal PPC Tracker Sheet
  • Understanding of target ACOS/ROAS goals for each product
  • Knowledge of negative keywords and bid adjustments

Procedure​

  1. Schedule a Weekly PPC Review
  2. Identify Key Performance Metrics
  3. Pause Poor Performers
  4. Add Negative Keywords
  5. Increase Bids on Winning Keywords
  6. Test New Keywords
  7. Review Sponsored Brands & Display Ads
  8. Review Budget Allocation
  9. Update PPC Tracker Sheet

Members only

Get the full step-by-step procedure

  • 9 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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