Report Hijackers or Listing Infringement

Identify and report unauthorized sellers (“hijackers”) or intellectual property (IP) infringements on your listings — protecting your brand’s Buy Box, reputation, and customer experience using Amazon’s Brand Registry Report Infringement tool.

Prerequisites

• Access to Amazon Brand Registry (required for reporting hijackers and IP violations).
• Knowledge of which ASINs belong to your brand.
• Ability to identify unauthorized sellers or counterfeit listings.
• Access to invoices, photos, or proof of trademark ownership if needed.

Procedure

1. Identify the Hijacker or Infringing Seller
2. Confirm It’s an Infringement
3. Go to Brand Registry Report Infringement Tool
4. Fill Out the Report

Members only

Get the full step-by-step procedure

• 4 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 2 copy-paste message templates
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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Related SOPs

• Report Fake or Competitor Reviews
• Report IP Infringement or Hijackers
• Enroll in Brand Registry
• Join the Transparency Program
• Hijacker Monitoring SOP