New Keyword Testing SOP

Expand keyword coverage and discover new profitable search terms by testing 5–10 fresh keywords each month based on data, competitor research, and Amazon suggestions — while keeping spend controlled and results measurable.

Prerequisites

• Access to Amazon Advertising Console → Campaign Manager
• Access to Search Term Reports
• Access to Brand Analytics (if enrolled in Brand Registry)
• Access to Competitor listings on Amazon
• Access to your PPC Tracker Sheet
• Knowledge of target ACOS/ROAS goals

Procedure

1. Schedule Monthly Keyword Research
2. Pull Potential New Keywords from Multiple Sources
3. Select the Final 5–10 Keywords to Test
4. Add Keywords to Existing Campaigns
5. Monitor Performance Weekly
6. Promote Winners
7. Remove Losers

Members only

Get the full step-by-step procedure

• 7 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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