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Ad Budget Tracking SOP

Track weekly Amazon PPC spend, compare it against your planned budget, and make simple adjustments when ACOS/ROAS falls outside your target ranges — ensuring consistent, profitable ad performance.

Prerequisites​

  • Access to Amazon Advertising Console
  • Access to your PPC Budget Tracker Sheet
  • Understanding of target ACOS/ROAS goals for each ASIN
  • Access to PPC performance reports
  • Access to monthly ad budget plan

Procedure​

  1. Check Weekly Ad Spend
  2. Compare Spend vs. Weekly Budget
  3. Review ROAS / ACOS Performance
  4. Identify Overspending or Underspending
  5. Adjust Budgets and Bids
  6. Update PPC Budget Tracker Sheet
  7. Review Monthly Ad Budget Alignment

Members only

Get the full step-by-step procedure

  • 7 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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