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Creative Refresh SOP

Update Amazon advertising images, Sponsored Brands creatives, A+ Content, and Storefront modules every quarter to keep ads fresh, improve click-through rates, and prevent customers from becoming “blind” to repeated creatives.

Prerequisites​

  • Access to Amazon Advertising Console → Campaign Manager
  • Access to A+ Content Manager
  • Access to Brand Store Builder
  • Access to product images, lifestyle photos, and brand assets
  • Access to Creative Asset Folder
  • Access to Creative Refresh Tracker Sheet

Procedure​

  1. Schedule Quarterly Creative Review
  2. Review Current Ad Creatives
  3. Identify Ads With Low Performance
  4. Prepare New Creative Assets
  5. Update Sponsored Brands & Display Creatives
  6. Update A+ Content
  7. Refresh Storefront Pages
  8. Document Updates and Compare Results

Members only

Get the full step-by-step procedure

  • 8 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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