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Storefront Update SOP

Keep the Amazon Brand Store visually fresh, aligned with current branding, and updated with new products or promotions by reviewing and refreshing content on a seasonal schedule or during major product launches.

Prerequisites​

  • Access to Amazon Seller Central → Stores → Manage Stores
  • Access to Brand Registry (if applicable)
  • Access to your Creative Asset Folder (images, videos, banners)
  • Product detail pages ready with current copy and images
  • Access to your Storefront Update Tracker Sheet

Procedure​

  1. Schedule Regular Storefront Reviews
  2. Review Current Storefront Pages
  3. Prepare Updated Creative Assets
  4. Update Storefront Homepage
  5. Update Product Category Pages
  6. Add or Replace A+ Modules or Videos (Optional but Recommended)
  7. Add Seasonal or Launch Callouts
  8. Test Navigation and Product Links
  9. Submit for Publishing

Members only

Get the full step-by-step procedure

  • 9 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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