Coupon & Promotion Calendar SOP

Plan, track, and schedule all Amazon promotions — including coupons, 7-Day Deals, and Lightning Deals — in one shared calendar to ensure consistent marketing coordination and no missed opportunities.

Prerequisites

• Access to Amazon Seller Central → Advertising → Promotions & Deals
• Access to a shared calendar (Google Sheets, Google Calendar, or Airtable)
• Access to Pricing Tracker Sheet
• Familiarity with coupon, deal, and promotion setup processes

Procedure

1. Create or Access Shared Calendar
2. Schedule Promotions Monthly
3. Check for Conflicts
4. Submit Promotions on Time
5. Double-Check Pricing & Inventory
6. Record Results After Each Promotion

Members only

Get the full step-by-step procedure

• 6 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 1 copy-paste message template
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

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Related SOPs

• Create Coupons
• Run a 7-Day Deal
• Create a Lightning Deal
• Pricing Consistency SOP
• Deal Prep SOP
• Promotion Performance SOP