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Competitor Watchlist SOP

Monitor your top competitors every month, track changes in their pricing, listings, ads, packaging, and product features, and use the insights to improve your own strategy.

Prerequisites​

  • Access to Amazon
  • List of top 5 competitors
  • Access to your Competitor Watchlist Spreadsheet
  • Basic understanding of your product niche and keyword landscape
  • Ability to identify listing content changes
  • Access to PPC reports (optional but helpful)

Procedure​

  1. Perform Monthly Competitor Review
  2. Confirm Your Top 5 Competitors
  3. Review Each Competitor’s Listing
  4. Track Pricing and Promotions
  5. Check Product Features & Updates
  6. Review Competitor Ads (Optional but Helpful)
  7. Look at Reviews and Ratings
  8. Compare Against Your Own Listing
  9. Add Action Items

Members only

Get the full step-by-step procedure

  • 9 numbered steps with exact Seller Central paths
  • Fixes for the most common snags
  • 1 copy-paste message template
  • When to escalate, and to whom
  • How to confirm it worked
  • Best practices to prevent repeats
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