Promotion Performance SOP

Review the performance of each promotion (Coupons, 7-Day Deals, Lightning Deals, Prime Exclusive Discounts) by tracking sales, costs, and ROI — helping improve future promotional strategy and avoid repeating low-performing discounts.

Prerequisites

• Access to Amazon Seller Central → Reports → Business Reports
• Access to Advertising Reports (if PPC was running during the promo)
• Access to Promotions Dashboard (to view coupon usage, deal performance, etc.)
• Access to the shared Promotion Performance Tracker Sheet
• Knowledge of discount amounts, deal costs, and product margins

Procedure

1. Review Promotion Immediately After It Ends
2. Pull Total Units Sold During Promo Window
3. Calculate Promo Revenue
4. Gather Promotion Costs
5. Calculate ROI
6. Review Performance Indicators
7. Note Any Problems
8. Save Report and Update Promotion Calendar

Members only

Get the full step-by-step procedure

• 8 numbered steps with exact Seller Central paths
• Fixes for the most common snags
• 2 copy-paste message templates
• When to escalate, and to whom
• How to confirm it worked
• Best practices to prevent repeats

Get access to all SOPsAlready a member? Open this SOP

Not ready to subscribe?

Related SOPs

• Coupon & Promotion Calendar SOP
• Deal Prep SOP
• Pricing Consistency SOP
• Create Coupons
• Run a 7-Day Deal
• Create a Lightning Deal
• Weekly Restock Review SOP